NetJets: Pioneering the Skies of Luxury
The Legend Begins In the spring of 1964, within the bustling heart of Columbus, Ohio, an innovative vision for private aviation took flight. Executive Jet Airways was founded by a group [...]
Lamborghini: The Raging Bull’s Roar
The Legend Begins In the heart of Italy’s motoring landscape, 1963 marked the birth of a legend. On May 7th, in Sant’Agata Bolognese, a visionary named Ferruccio Lamborghini founded Automobili Lamborghini [...]
Gulfstream: Sky-High Luxury Since 1958
The Legend Begins In 1930, in a converted automobile showroom on Long Island, New York, two visionaries named Leroy "Roy" Grumman and Leon Swirbul founded what would become one of America's [...]
Jaeger-LeCoultre: Mastery of Time Since 1833
The Legend Begins In the remote Vallée de Joux, Switzerland, 1833, a young craftsman named Antoine LeCoultre established a workshop that would forever transform the art of horology. Born in 1803 [...]
Krug Champagne: The Art of Perfection Since 1843
The Legend Begins In the year 1843, within the historic city of Reims, a visionary named Joseph Krug founded a champagne house that would redefine the essence of luxury in sparkling [...]
Bulgari: A Roman Tale of Gems and Jewels
The Legend Begins In the heart of Rome, the year 1884 witnessed the birth of a legend that would redefine luxury jewelry: Bulgari. Founded by Sotirios Voulgaris, a Greek silversmith with [...]
Maserati: A Century of Italian Elegance
The Legend Begins On December 1, 1914, in a small garage at Via de’ Pepoli in Bologna, Italy, three brothers ignited a spark that would transform into one of the most [...]
Cristal: The Champagne of Tsars and Stars
The Legend Begins In the heart of Reims, France, a story of unparalleled luxury began not with Louis Roederer himself, but with an earlier foundation. The house was initially founded as [...]
Bottega Veneta: Crafting Luxury’s Quiet Revolution
The Legend Begins In 1966, in the northern Italian city of Vicenza, two entrepreneurs with complementary talents came together to create what would become one of luxury fashion’s most revered names. [...]
Singita: Pioneering Luxury Safaris
The Legend Begins The story of Singita begins not in 1993, but nearly seven decades earlier. In 1925, Luke Bailes' grandfather purchased a tract of land in what would eventually become [...]
