Singita: Pioneering Luxury Safaris

The Legend Begins The story of Singita begins not in 1993, but nearly seven decades earlier. In 1925, Luke Bailes' grandfather purchased a tract of land in what would eventually become South Africa's legendary Sabi Sand Game Reserve. For generations, this remote corner of the Lowveld served as a family retreat, a place where young Luke would spend childhood holidays falling in love with the African bush. The land was originally used for hunting, as was common in that era, but the seeds of a different vision were quietly taking root. By the early 1990s, Luke Bailes recognized a profound [...]

By |November 29th, 2025|Categories: Brand Stories|Tags: , , , |0 Comments
  • The Legend Begins The story of Singita begins not in 1993, but nearly seven decades earlier. In 1925, Luke Bailes' grandfather purchased a tract of land in what would eventually [...]

    Categories: Brand Stories5.9 min readViews: 172
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