How It Started Florence, 1921. Imagine a city still healing from World War I, searching for its old grandeur. Into this moment steps Guccio Gucci with a simple, precise idea: make bags and luggage of real quality. Before he opened his shop, Guccio had worked at the Savoy Hotel in London. He watched the world’s wealthiest guests arrive with extraordinary luggage, and he understood something fundamental: people don’t just want an object. They want to feel that what they own is genuinely exceptional. So he opens a small shop on Via della Vigna Nuova and begins crafting handmade leather suitcases, [...]